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MAZ

About MAZ

A small, specialist team running Amazon ads since 2017.

We started MAZ because most brands we met had been through a revolving door of freelancers and generalist agencies, and none of them could explain what had actually been done to the account. We fixed that for our own clients first. Now it’s the product.

What we believe

  • Real analysts, not bidding bots.  Automation is a tool, not a strategy. Every campaign is touched by a real human, every business day.
  • Transparent reporting.  You’ll know not just what we changed, but why we changed it - documented in every update.
  • Clean data over busy work.  Major strategy shifts are limited to one or two per fortnight so results stay measurable.
  • Realistic windows.  Performance is judged over 7-14 days to account for Amazon’s attribution lag - not over yesterday.

How we engage

Communication
Slack, Teams or WhatsApp for quick questions (same-day Mon-Fri). Email within one business day for approvals and longer topics. Loom whenever a screen-share is clearer than words.
Reporting
Monthly strategic update - deck plus Loom or a 30-60 minute call. Mid-month pulse check between updates.
Contract
Monthly rolling. 30 days’ notice to pause or stop. We earn the next month, every month.

The track record

Nine years. Eight-figure spend. Every category you can think of.

Beauty, supplements, electronics, outdoors, consumables — across the US, Canada, UK, EU, India and Australia. One US consumables brand scaled from $10k to $300k in monthly ad-driven sales over two years at a 22.8% ACoS.

Explore case studies
9+
Years managing ads since 2017
£8M / $10M
Ad spend managed
US / UK / EU
Global marketplaces

Your Amazon ads team

A small team. Hands on your account, every business day.

No layered agency pod, no junior relay-race. You’ll know exactly who’s in your account and you’ll speak to them directly.

  • Calum, Founder & Ad Strategist

    Calum

    Founder & Ad Strategist

    Sets the overall Amazon ads strategy, oversees account performance, and makes sure targets and campaigns are aligned with your wider business goals. Eight years managing Amazon ads across beauty, supplements, outdoors and consumables in the US, Canada, UK, EU, India and Australia.

  • Genny

    Genny

    Amazon Ads Manager

    Manages bids, budgets, keywords and new campaign launches day-to-day, keeping performance moving in the right direction across every marketplace. Genny is deeply experienced, highly knowledgeable, and has been a core part of the team for four years.

  • Eir, Operations & VA

    Eir

    Operations & VA

    Keeps the wheels turning behind the scenes - preparing bulk sheets, pulling reports and organising the detail so the team can move quickly.