All case studies
UK Consumer goods
SHO - ACoS -5.89%, sales +185.8% in three months
In the first three months we cut ACoS by 5.89 percentage points while growing sales 185.8%, ending on a new monthly sales record of £132,021.
- +185.8%
- Sales growth
- -5.89%
- ACoS reduction
- £132,021
- New monthly sales record
The situation
SHO needed efficient growth — not just more spend. Historic performance was steady but structurally limited: the account had a small set of working keywords, a flat campaign structure, and no clear harvesting motion for new search-term opportunities.
What we changed
- Expanded targeting (new keywords and ASINs) to unlock incremental demand without disturbing the proven winners
- Built a disciplined search-term harvesting loop — promote to exact, negate at root
- Restructured Sponsored Products so top performers weren’t dragged down by long-tail waste
- Rolled in Sponsored Brands on the strongest converting clusters to claim above-the-fold real estate
The result
Inside the first three months:
- Sales grew 185.8%
- ACoS dropped 5.89 percentage points
- New monthly sales record of £132,021, past the previous £91,300 high
The account kept its efficiency profile while stepping up a full revenue tier — the kind of movement that opens up a conversation about scaling inventory rather than squeezing the ads.
Want similar results?